SHIFT and ZEEKR Lead the Charge Toward Cleaner, Smarter Mobility
Dubai, UAE – 5 May 2025 – SHIFT Car Rental wrapped up its participation at Arabian Travel Market 2025 with a clear message: the future of mobility lies in sustainable, scalable, and technology-driven leasing. SHIFT used its platform at the region’s prime travel and tourism event to spotlight solutions that meet evolving driver needs.
A highlight of the SHIFT stand was the official unveiling of its partnership with ZEEKR, the premium EV brand recently added to the AWR Group portfolio. This marked their first joint appearance at a public event, offering a platform to outline the shared value of the collaboration. Visitors at Arabian Travel Market had the opportunity to experience ZEEKR’s groundbreaking electric vehicles firsthand, with the ZEEKR 001 on display.
The partnership not only signals the future of eco-conscious mobility in the travel and tourism sectors but also reinforces SHIFT’s commitment to cleaner, smarter transportation. Through this venture, SHIFT is expanding its fleet with advanced electric models while introducing tailored leasing packages that make premium EVs more accessible to corporate fleets, hospitality operators, and the wider mobility ecosystem.
Sanaa Ouahmane, CEO of AWR Mobility Services and AWR Trading, expressed her pride in the brand’s ongoing evolution: “SHIFT’s year-on-year growth is something we are all very proud of. New offerings, relevant collaborations, including our strategic partnership with ZEEKR, and market expansions reflect how the company continues to prioritize the customer experience.”
She added: “By introducing premium electric vehicles and expanding access to eco-friendly mobility solutions, SHIFT is delivering flexible, future-ready options that meet real-world needs while actively supporting the UAE’s national sustainability agenda.”
ZEEKR’s debut at ATM further highlights the brand’s growing footprint in the UAE’s premium EV market, showcasing its commitment to innovation and sustainable luxury. As a key partner, Shift Leasing continues to drive forward with its green mobility solutions, delivering smarter options for businesses and customers alike.
“ZEEKR’s presence at ATM marks a significant milestone for our premium electric brand in the UAE,” said Roberto Colucci, Director of Electric Vehicles at AW Rostamani Group. “It signals our intent to integrate high-performance EVs into sectors where innovation and sustainability are no longer optional — they’re expected. Through partners like SHIFT, we’re enabling businesses to transition toward smarter, cleaner fleets without compromising on luxury or experience.”
The stand also highlighted SHIFT Car Rental’s broader innovation efforts, including custom online dashboards that allow corporate clients to monitor and manage their fleets in real time. These tailored digital platforms provide access to usage data, electronic billing, service scheduling, and dedicated technical support, enabling over 2,000 clients to oversee more than 13,000 vehicles with precision and efficiency.
With award-winning standards, ISO certification, and a specific commercial division for van and truck rental, SHIFT continues to deliver cost-effective, future-ready mobility services across the emirates. Its ATM presence reflected both market leadership and a firm commitment to helping the public meet their vehicular goals.
For more information about SHIFT Car Rental, visit www.shiftcarrental.com or contact 800 SHIFT (800 74438).
