Bridgestone MEA launches premium tyres TURANZA 6α and ALENZA LX200 powered by ENLITEN™ technology
July 19, 2026: Bridgestone, a global leader in tyres and sustainable mobility solutions, launched two new premium tyres - TURANZA...
Tyres
Bridgestone Chosen as Exclusive Tyre Partner for Maserati MCPURA Super Sportscar
May 13th, 2026 — Bridgestone, a global leader in premium tyres and sustainable mobility solutions, is the sole tyre partner...
Bridgestone Announces First-Ever Motorhome Tyre, the Duravis Camper All Season
March 30, 2026 — Bridgestone, a global leader in tyres and sustainable mobility solutions, has announced its first-ever motorhome tyre:...
Bridgestone Develops Bespoke Potenza Race Tyres for Volkswagen Golf GTI’s Record-Breaking 50th Anniversary Model
June 27th, 2025 — Bridgestone, a global leader in premium tyres and sustainable mobility solutions, has developed custom Potenza Race...
MICHELIN Primacy 5 Launches in the Middle East and Africa, Delivering Unmatched Safety, Longevity, and Low Environmental Impact
MICHELIN Primacy significantly increases lifespan compared to its predecessor (+18%) while maintaining a very high safety level on wet surfaces,...
Michelin Appoints Vitor Silva as President, Africa, India, and Middle East Region
Michelin, the world’s leading tyre technology leader, today announced the appointment of Vitor Silva as President of the Africa, India,...
Michelin Partners with Icons of Porsche Festival to Showcase High-Performance Tyre Solutions
Dubai, United Arab Emirates – 21st November 2024 – Michelin, the world-leading tyre manufacturer, is proud to announce its partnership...
Interfit to showcase cutting-edge tire service solutions at Italy’s Fieragricola 2024
Fieragricola is one of Italy's premier events for the agricultural industry Interfit agricultural tires service experts will be present at Pad...
Continental Announces New Leadership For Its Middle East Operations
Middle East, 06 August 2023 – Continental, the leading German tyre and automotive technology company, has announced significant leadership changes...
