New BMW 7 Series Arrives in Dubai with AGMC, Bringing Neue Klasse Technology and Next-Level Luxury
Dubai, UAE – Automotive: AGMC BMW, the official importer of BMW vehicles in Dubai, Sharjah and the Northern Emirates, has introduced the new BMW 7 Series in Dubai following its regional premiere, bringing the latest evolution of the brand’s flagship luxury sedan with a focus on progressive design, advanced technology and refined comfort.
The new model introduces a stronger visual identity, featuring a monolithic exterior, the illuminated BMW Kidney Iconic Glow grille and minimalist crystal headlights. Customers can also choose from an extensive range of BMW Individual personalisation options, including the new BMW Individual Dual-Finish paintwork, described by BMW as a world-first combination of advanced technology and craftsmanship.
Dr Hamid Haqparwar, Managing Director of AGMC, said the introduction represents an important milestone as the company brings customers across Dubai, Sharjah and the Northern Emirates the latest evolution of a model whose history began with the first BMW 7 Series in 1977.
The new BMW 7 Series is the first BMW luxury sedan to incorporate technologies from the Neue Klasse, leading the rollout of next-generation technology into existing BMW models and paving the way for its adoption across future powertrains and vehicle segments.
Inside, the flagship sedan combines premium materials including leather, wood, crystal glass and metal with an advanced digital environment. Highlights include BMW Panoramic iDrive, the new BMW Passenger Screen, an upgraded BMW Theatre Screen for rear passengers, a Bowers & Wilkins sound system with Dolby Atmos, and Executive Lounge seating options.
The digital experience is powered by BMW Operating System X, alongside intelligent voice control through the BMW Intelligent Personal Assistant incorporating Amazon Alexa+ AI technology. BMW Maps, smartphone integration, BMW Digital Key Plus and over-the-air software updates further expand the connected experience.
BMW will offer the new 7 Series with a broad range of powertrains, including efficient combustion engines with 48V mild-hybrid technology, plug-in hybrids and fully electric versions. The electric variants now provide a range of more than 720 kilometres under WLTP, supported by sixth-generation BMW eDrive technology and new cylindrical battery cells.
Personalisation has also been significantly expanded. BMW Individual offers 130 paint colours and 12 upholstery options, while the two-tone paint programme provides more than 500 bespoke colour combinations. Customers can also commission special-edition or one-off vehicles through BMW Individual Manufaktur.
Advanced driver-assistance technologies make greater use of artificial intelligence to improve comfort and safety during partially automated driving and parking. Features include BMW Symbiotic Drive, AI-supported parking-space detection and intelligent manoeuvre planning.
All versions and powertrain variants of the new BMW 7 Series Sedan will be produced on a single production line at BMW Group Plant Dingolfing in Germany, which will play a leading role in the rollout of Neue Klasse technologies across BMW’s luxury-class models.
