Jaguar Unveils Type 00: Bold, Unexpected, and Thrilling

Dubai, UAE, December 3, 2024 – Jaguar has unveiled the physical embodiment of its new creative philosophy, introducing the Type 00 concept. Pronounced “Type Zero Zero,” the model signifies the brand’s bold vision of Exhilarating Modernity and heralds Jaguar’s transformation into an all-electric luxury marque.

The world premiere of the Type 00 design vision concept at Miami Art Week, which transforms South Florida into a global art hub for six days, previews Jaguar’s new era. This unveiling reclaims the spirit of “Copy Nothing,” a mantra championed by the brand’s founder, Sir William Lyons.

Jaguar CEO Adrian Mardell said:
“Jaguar holds a special place in my heart—a luxury British brand like no other, steeped in heritage, artistry, and emotional appeal. With Type 00, we are rekindling the awe that iconic cars like the E-Type once inspired. Our journey is already underway, guided by our original ethos of ‘Copy Nothing,’ and the results will be nothing short of extraordinary.”

Jaguar’s Electric Transformation
In Miami, Jaguar underscored its commitment to becoming an exclusively electric luxury brand, offering a select range of highly desirable and exclusive vehicles. This shift is not just about new products—it reimagines the entire essence of the brand.

Rawdon Glover, Managing Director of Jaguar, explained:
“We’ve crafted a new creative persona for Jaguar—fearless and authentic, resonating with the brand’s forward-thinking identity. It’s bold, relevant, and unmistakably unique.”

Type 00: A World Premiere

The Type 00 is the embodiment of Jaguar’s new design philosophy. The prefix “Type” nods to the brand’s legacy with cars like the E-Type, while the first zero signifies zero emissions, and the second reflects its place as the inaugural model of Jaguar’s new lineage.

The design defies conventional EV aesthetics with a long hood, flowing roofline, 23-inch alloy wheels, a speed-oriented profile, and a boat-tail rear end. This dramatic silhouette is made possible by Jaguar’s bespoke electric architecture (JEA).

Professor Gerry McGovern, Chief Creative Officer at Jaguar Land Rover, said:
“Type 00 is a pure expression of Jaguar’s new creative philosophy. It exudes unmistakable presence, born from unconstrained creative thinking and relentless determination. It marks the beginning of a new family of Jaguar cars, unlike anything seen before—a pursuit of the highest levels of artistic endeavor.”

Exhilarating Modernity

Jaguar’s new creative philosophy revolves around three principles:

• Exhilarating: Vibrant, bold, and unrestrained in both design and experiences.
• Modern: Forward-looking and inspired by the world, respectful of heritage but not constrained by it.
• Harmonious: Inclusive, sensorial, and extraordinary, fostering meaningful connections with customers.

Reclaiming Jaguar’s Spirit

Type 00 introduces a future generation of Jaguars, beginning with a clean slate in both design and engineering. Built on the new JEA platform, it promises captivating driving experiences, impeccable ride comfort, and advanced electrification technologies.

The first production model, a four-door grand tourer, is set for late 2025. It aims for a driving range of up to 770 km (478 miles) under WLTP standards or 692 km (430 miles) under EPA standards. Fast charging will allow a 200-mile range in just 15 minutes.

Exclusive Brand Stores

Jaguar will offer immersive experiences at select flagship stores globally, blending local culture and heritage with Jaguar’s brand ethos. The first will open in Paris’s luxury fashion district.

Striking Exterior Design

The confident new design combines bold proportions, precision headlights, and a sleek new Jaguar badge. The profile features laser-etched copper details and dramatic concealed elements like cameras and air intakes.

The rear is equally bold, with a glassless tailgate, panoramic roof, and striking horizontal taillights spanning the vehicle’s width.

Constantino Segui-Gilabert, Chief Exterior Designer, said:
“Jaguar isn’t a place for the ordinary. A new Jaguar should evoke awe and excitement. Type 00 embodies this spirit with a presence as thrilling as Jaguar’s best creations from the past.”

Immersive Interior

The futuristic interior features butterfly doors and a pantograph rear hatch, revealing a luxurious cabin. Handmade copper accents span the cabin, while travertine stone and premium textiles create a tactile, multi-sensory experience.

The minimalist design integrates innovative technology with sliding screens and concealed storage. Customizable ambient lighting, scents, and unique animations elevate the luxury experience.

Symbols of Transformation

Type 00 showcases Jaguar’s new identity with powerful design elements like:

• The Badge: A modern, geometric signature combining symmetry and simplicity.
• The Leaper and First Mark: Celebrating heritage, the leaper represents excellence, while the first mark pattern symbolizes innovation.
• Colors: Vibrant, artistic colors enhance Jaguar’s connection to art and culture.

A Celebration of Art

At Miami Art Week, Jaguar highlighted its creative reimagining with curated exhibitions. As the lead sponsor of Art Miami, Jaguar debuted “The Art of Exhilaration,” an immersive showcase of its new visual language and two Type 00 models in stunning colors: Satin Rhodon Rose (“Miami Pink”) and Inception Silver Blue (“London Blue”).

Rawdon Glover summarized:
“Our presence in Miami’s Design District embodies everything Jaguar’s new vision represents—luxury, art, and innovation. Type 00 is a bold step into the future while honoring our storied past.”