Michelin Partners with Icons of Porsche Festival to Showcase High-Performance Tyre Solutions
Dubai, United Arab Emirates – 21st November 2024 – Michelin, the world-leading tyre manufacturer, is proud to announce its partnership with the Icons of Porsche festival, celebrating over 50 years of collaboration with Porsche. The event, taking place on 23rd and 24th November, will showcase Michelin’s commitment to innovation, performance, and safety, perfectly aligned with Porsche’s legendary engineering.
Michelin’s High-Performance Tyre Range on Display at Icons of Porsche Festival
At this year’s festival, Michelin will spotlight its continued partnership with Porsche by featuring a range of N-marked tyres specially designed for Porsche vehicles. Attendees will have the opportunity to explore Michelin’s cutting-edge tyre solutions that power some of Porsche’s most iconic models, including the 911, Cayenne, and Panamera.
Michelin’s stand will offer a variety of interactive experiences for all ages, with fun activities for children and the chance to win exclusive Michelin-branded merchandise. The Michelin Man, Bibendum, will also make appearances, providing a memorable meet-and-greet experience for visitors.
A Historic Partnership Built on Performance and Innovation
Michelin’s collaboration with Porsche began in 1961, marking the start of a journey focused on enhancing both motorsport and production vehicles. Over the years, this partnership has led to significant victories, including Porsche’s triumphs at Le Mans and the Nürburgring, where Michelin tyres were integral to their success.
From the road to the racetrack, Michelin’s tyre technology, including the renowned Pilot Sport series, has been fine-tuned to meet the demands of Porsche’s high-performance vehicles. This is reflected in the specially designed N-marked Michelin tyres, which optimize the driving experience for Porsche enthusiasts worldwide. Models such as the 911 GT3, 911 GT3 RS, Macan, and Cayenne all benefit from these premium tyres, which provide enhanced grip, durability, and safety.
“Our partnership with Porsche has been a remarkable journey of shared commitment to exceptional performance, innovation, and safety,” said Harkesh Jaggi, Vice President, Sales and Marketing for Michelin Middle East and North Africa. “For over five decades, we’ve collaborated to deliver tyre solutions that enhance the Porsche driving experience. This festival is a fantastic opportunity to showcase how Michelin’s tyre technology elevates Porsche’s iconic engineering, enhancing vehicle performance, safety, and driver satisfaction.”
The fourth edition of Icons of Porsche will be held at the Dubai Design District on 23rd and 24th November 2024, where visitors will experience Porsche’s engineering excellence alongside Michelin’s high-performance tyre solutions.
