E-Mobility Progress On Track In The UAE As Al-Futtaim Automotive Reinforces Ecosystem GrowthAt Mobility Live ME
Abu Dhabi, UAE, 30 April 2024:
The UAE has laid out a robust roadmap towards sustainable mobility, through the Net Zero Strategy 2050 as well as strong targets to convert 30% of Dubai government procured fleet vehicles into electric by 20301. In a clear reflection of this commitment to sustainability, Al-Futtaim Automotive is reiterating the importance of transitioning towards electric vehicles through its partnership with one of the region’s leading mobility events, Mobility Live Middle East, taking place from April 30 to May 1, 2024, at the Abu Dhabi National Exhibition Centre (ADNEC).
For the second year in a row, Al-Futtaim Automotive takes center stage at this pivotal industry platform, demonstrating its ongoing commitment to advancing the country’s e-mobility sector and encouraging mass adoption, as the UAE’s EV industry continues to progress forward.
Al-Futtaim Automotive is the Diamond Sponsor of the event, where it will display its comprehensive EV ecosystem and showcase the diversity of its EV portfolio through a range of products, which meet the varying needs of potential customers and fleet owners across the region. The company’s senior representatives will also participate in keynote interviews and panel discussions to offer insights into the latest developments across the electric mobility industry, customer readiness and fleet transitions.
On the Al-Futtaim Automotive stand, the company will spotlight the Volvo EX30 – Volvo’s nameplate with the smallest CO2 footprint in its lineup; BYD SEAL – a model redefining luxury in electric sedans with its sporty aesthetic and refined comfort; and Polestar 2 – the performance electric car with minimalist design that has already received widespread international acclaim. The company will also display the Charge2Moov by Al-Futtaim charging technology, which represents a critical part of the electric mobility ecosystem.
Commenting on the participation, Antoine Barthes, Vice-President, Al-Futtaim Automotive, shared, “This year, and especially now more than ever, it was imperative to be part of a pivotal industry event and reaffirm our belief in the EV ecosystem that we are building. With a diverse product portfolio developed to meet diverse customer needs and a robust fleet electrification strategy, we’re not just keeping pace; we’re leading the charge. This strategy is clearly seen in all our recent launches, from Volvo EX30 during COP28 to Polestar 3 and a range of BYD electrified products including BYD SEAL, just recently. Each of the products addresses specific needs and demands of customers; while all of them have a common goal of powering sustainable mobility forward and encouraging more customers to be part of driving meaningful change. Partnering with the region’s foremost mobility event gave us the perfect opportunity to share our sustainable mobility vision, commitment, and expertise, as well as participate in important industry dialogues alongside stakeholders on accelerating the transition.”
Al-Futtaim Automotive is participating in the below three panels, and will be exhibiting in the Atrium, Hall 4, Stand #S20, across the two days.
Day 1 – April 30:
10.00am – Panel Discussion: “Driving change: accelerating electric vehicle adoption for a sustainable future” with Marko Radzic, General Manager – Marketing, Al-Futtaim Electric Mobility Company
2.20pm – Keynote Panel: “Are customers ready to make the EV shift across the region?” with Hasan Nergiz, Managing Director, Al-Futtaim Electric Mobility Company
Day 2 – May 1:
1.10pm – Keynote Panel: “The future of fleet electrification in the UAE: challenges and opportunities in driving adoption” with Carlos Montenegro, Managing Director – Fleet & Pre-Owned Division, Al-Futtaim Automotive
Al-Futtaim Automotive is one of five divisions within the Al-Futtaim Group, which provides quality products and services that enrich people’s lives and aspirations each and every day.
