• The premium brand’s REEV system powers the EXEED ET and ES models, delivering extended driving ranges of over 1,000+ km on a single charge.
• This innovative technology redefines everyday mobility, offering drivers the freedom to take on longer commutes across the UAE without compromise.

UAE, July 2025: EXEED by Al Ghurair’s recently-launched new energy vehicles (NEV), the EXEED ET and ES models, are proven to offer premium driving experiences with a driving range of over 1,000+ km on a single charge. Combining comfort, sleek designs, and high-quality in-cabin features, it includes the latest technology, such as the Range Extended Electric Vehicle (REEV), which goes beyond traditional electric vehicle capabilities.

The Golden Range Extender Technology converts one litre of petrol into 3.67 kWh of electricity with a class-leading thermal efficiency of 44.5%, while the REEV technology is supported by a high-efficiency petrol generator that activates only when battery levels are low, enabling long-distance, electric-first modes for both urban commutes and extended road trips.

The EXEED ET and ES are Worldwide Harmonised Light-duty Vehicle Test Cycle (WLTC) tested, combining high-efficiency engineering with real-world range. Both models are available in a range of REEV trims delivering over 1,000+ km driving range. The ET delivers a driving range of approximately 1,140 km, while the ES – EXEED’s first sedan drives even further with up to 1,325 km. Both models feature EXEED’s innovative Golden Range System with a fuel consumption under power-loss conditions as low as 6.4L/100 km, making it one of the most efficient systems in its class.

Oscar Rivoli, Chief Executive Officer of Motors, Al Ghurair Mobility, said:

“The REEV technology reflects our commitment to sustainable mobility for everyday usage. It is a step forward in mobility, designed to address our customers main concerns surrounding electric vehicles, particularly when it comes to range and ease of everyday use – this includes range limitations and charging anxiety. We are already seeing the UAE government address these concerns with the rapid roll out of charging stations across the country this year and we support this initiative. By pairing extended range with low-emission performance, EXEED is offering customers a smarter and exciting way to drive sustainably. This is part of our wider strategy to expand our exciting line up of new energy vehicles across the UAE and wider region, while continuing to lead with innovation and sustainability in mind.”

Powering beyond the extended range, both models offer thrilling performances with the ES acceleration clocking in from 0-100 km/h in just 3.7 seconds, while the ET achieves the same in 4.9 seconds, demonstrating the high-performance of EXEED’s new energy line-up. With aerodynamic drag coefficients of 0.205Cd for ES and 0.266Cd for the ET, both the EXEED models deliver a smooth yet powerful ride for high-speed efficiency, reducing energy loss and enhancing the driving ranges.  

Furthermore, the ET and ES models deliver a premium in-cabin experience, featuring 23-speaker Sony audio systems, panoramic sunroofs, tri-zone climate control, and intelligent driving systems equipped with Arabic voice command and multi-zone recognition. Both models are built on a steel-aluminium chassis with 88 per cent high-strength steel, offering advanced six-dimensional safety protection, including rapid battery cut-off, high-voltage insulation, and real-time emergency systems.

The launch of these NEV models aligns with the premium automaker’s broader commitment to growing its new energy vehicle line-up with dedicated EV-ready showrooms and aftersales support in Abu Dhabi, Dubai, and Ras Al Khaimah. The ET and ES are also available in standard BEV configurations, offering ranges of 410 km and 520 km, respectively.

Customers can explore the new energy vehicle line-up at EXEED by Al Ghurair showrooms across the UAE, including Gold Diamond Park opposite Equity Metro Station, and D74, Al Ittihad Road – Al Khabaisi in Dubai. Customers in Ras Al Khaimah can visit the showroom on Sheikh Rashid Bin Saeed Street in Saqr Bin Mohammed City. In Abu Dhabi, EXEED welcomes customers to its showroom on Corniche Street, Al Khalidiyah, adjacent to its flagship showroom, dedicated to its new energy vehicle range.

For more information or to schedule a test drive, contact the EXEED by Al Ghurair team at 600 540045 or via the website: www.exeed-uae.com.