McLaren Automotive Appoints Matthew Boguradzki as New Regional Director for EMEIA

McLaren Automotive is pleased to announce the appointment of Matthew Boguradzki as Regional Director for Europe, the Middle East, India, and Africa (EMEIA).

Bringing a wealth of international sales expertise, including his recent role as Head of Sales – Americas at Rolls-Royce Motor Cars and senior leadership positions at BMW, Matthew is set to strengthen McLaren’s presence and customer service standards across these key markets.

Matthew’s appointment follows the decision of Brett Soso to step down after six years of leading McLaren’s EMEIA business activities. Brett will leave the company at the end of the year, ensuring a seamless transition.

Commenting on his new role, Matthew stated: “I’m thrilled to join McLaren Automotive at a time of exciting growth. McLaren is one of the world’s most prestigious luxury brands, and I look forward to driving our operations in the EMEIA region and contributing to the brand’s ongoing success.”