Experience MINI’s iconic design through immersive art installation at Downtown Design 2024

The all-electric MINI Aceman is the centre piece of the cutting-edge art installation which features intricate design and interactive elements

Dubai, UAE, 07 November 2024 – Step into the world of MINI at Downtown Design 2024 with an exclusive art installation inspired by the all-new MINI Aceman. The experience celebrates MINI’s design innovation, bringing it to life through intricate thread-based artistry and interactive activities for all visitors. Don’t miss this exciting showcase of MINI’s bold approach to form, space, and connection.

What to expect:
Explore – View the Aceman from MINI’s unique lens, surrounded by a striking design that captures the essence of this remarkable EV. The installation invites you to see MINI like never before, with a focus on fabric-inspired threads that weave intricate patterns around the vehicle, celebrating MINI’s distinct material choices and design language.
Inspire – Paying homage to the late Russian visionary sculptor Naum Gabo, the installation’s geometric patterns and thread-based structures create a sense of depth and movement. This visual approach celebrates MINI’s use of unconventional materials in its cars, pushing the boundaries of modern automotive design.
Electrify – With the Aceman’s EV charger integrated into the installation itself, the setup reinforces the MINI brand’s forward-thinking approach to electrification, by showcasing the coolest, most dynamic EV on the market.

MINI’s Downtown Design Installation

Open to Public: November 6 to 9
Location: Dubai Design District, Downtown Design 2024
Come visit the MINI installation at Downtown Design and immerse yourself in the vibrant design story of the MINI Aceman!