December 22, 2024

New McLaren Artura Spider Launched in the Middle East: Bringing More Power, Performance and Exhilaration to Supercar Fans in the Region

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 Launch of new McLaren Artura Spider is marked by exclusive evening event in collaboration with Pirelli Middle East

 McLaren’s first-ever High-Performance Hybrid convertible adds thrilling new dimension to Artura and McLaren supercar range

 Artura Spider comes with significant upgrades including more power, performance and even greater driver engagement

 Dynamic precision is further enhanced by Pirelli CyberTM Tyre technology, generating real-time data for drivers

  New Artura coupe benefits from the same improvements, further enhancing its next-generation supercar performance

On Monday evening, McLaren Automotive unveiled the new Artura Spider for the first time in the Middle East at a glamorous evening event hosted in the iconic design district of Alserkal Avenue, Dubai.

In partnership with Pirelli Middle East, the event showcased the latest addition to the McLaren supercar family to an exclusive group of VIP guests, McLaren owners, and media personalities.

Stunning design being at the heart of the McLaren ethos, the Artura Spider was unveiled at Concrete – the only building in the history of Dubai to be shortlisted for the prestigious Aga Khan Award for Architecture.

Tobias Suehlmann, Chief Design Officer at McLaren Automotive and Jamie Corstorphine, Director of Product Planning were present at the gala event, along with 130 guests.

The brand’s first-ever High-Performance Hybrid convertible, the new Artura Spider is introduced with significant upgrades to power, performance and driver engagement, which combine with the sensory pleasures of open-top driving to add a remarkable new dimension to the Artura.

Easily the lightest amongst its convertible competition, the Artura Spider enjoys a weight advantage of up to 83kg. Its power-to-weight ratio has been further enhanced by a recalibrated high-performance hybrid powertrain which is now able to release an overall power of 700PS (690bhp) – enabling thrilling levels of performance.

Dynamic precision is additionally enhanced by Pirelli CyberTM Tyre technology. Comprising hardware and software integrated with the Artura’s electronic systems and featuring an electronic sensor inside each tyre, CyberTM Tyre generates real-time data that allow drivers to fully exploit the potential of the fitted tyres. Pirelli’s Noise Cancelling System (PNCS), which uses a sound absorbing device on the inside of the tyre wall to reduce vibration and noise, also features.

“We are extremely proud to unveil the new Artura Spider for the first time in the Middle East. The team in Woking have worked incredibly hard to produce an excellent vehicle that delivers on everything that you would expect from a McLaren supercar. We have upgraded the powertrain and the chassis systems to deliver more power, more dynamic performance and even higher levels of connection with the driver – without any compromise in everyday driving. The Middle East is a key market for McLaren Automotive, and the new Artura Spider represents the ideal all-round offering for our discerning customers. We’re looking forward to another year of growth in the region and the new Artura Spider will definitely contribute to that.” Robert Holtshausen, Market Director, Middle East & Africa

The unveiling of the new Artura Spider is accompanied by the introduction of the MY25 Artura Coupe which benefits from all the same improvements, further enhancing its status as the next-generation supercar.

Further information about the new McLaren Artura Spider, including full specifications and options availability, can be found on the McLaren website (cars.mclaren.com) or on the configurator that allows customers to explore colour and equipment choices (https://cars.mclaren.com/en/artura-spider)