INEOS AUTOMOTIVE OFFERS GRENADIER CUSTOMERS A BESPOKE ADVENTURE WITH THE ULTIMATE TEST DRIVE
INEOS Automotive is organising the ultimate test drive with a bespoke 1,500km eight-day expedition, charting some of the most beautiful and challenging terrain in the world
The adventure in South Africa takes a route tested by INEOS chairman, Sir Jim Ratcliffe, with guests accompanied by world-class offroad guides and local experts.
Alongside luxury accommodation, guests will tackle rarely travelled routes driving INEOS Grenadiers, built to handle the everchanging landscape with expertise and comfort
Charles Van Rensburg, CEO of INEOS Kavango, said: “Overlanding really is the best way to experience Africa, and this trip adds local knowledge and the right equipment for those who want the adventure but haven’t the time or expertise to organise it. Our overlanders can expect a once-in-a-lifetime experience and a test drive that won’t be forgotten.”
London, 28 March 2024 – INEOS Automotive has announced a bespoke expedition for adventurous 4X4 drivers, covering 1,500km over eight days in South Africa. The exclusive trip will give 16 guests access to breathtaking scenery, luxury accommodation and a hands-on overlanding drive in Grenadiers that will never be forgotten.
Starting on 4 May, the inaugural expedition has been locally curated and traverses game reserves and private estates, staying at selected premium hotels, luxury game lodges and a private manor house. Departing from Cape Town the trip will go through Paarl and Wellington winelands, over the Cedarberg wilderness area, Roggeveld and Outeniqua Mountains and through the Tankwa and Great Karoo biomes, before finishing at Gqeberha on the Eastern Cape coastline. The adventure will be led by INEOS Kavango, the specialist conversion division based in northern Botswana with extensive experience across the region.
Charles Van Rensburg, CEO of INEOS Kavango, said: “Overlanding really is the ultimate way to experience Africa, and this trip adds local knowledge and the right equipment for those who want the adventure but haven’t the time or expertise to organise it. Our overlanders can expect a once-in-a-lifetime experience and a test drive that won’t be forgotten.”
The excursion is designed to give 4X4 drivers from around the world the opportunity to put the INEOS Grenadier through its paces in the incredible environment which it was engineered to tackle with ease. Spaces are limited to just sixteen guests and includes all planned activities, freshly prepared meals, and full technical and logistical support. The expedition will be led by professional off-road guides with local specialists and will be captured by a dedicated video and photography team.
Lynn Calder, CEO of INEOS Automotive, said: “I’ve tested the Grenadier personally in several of the locations this expedition will cover and it’s exhilarating, it’s a drive the vehicle was built for. This promises to be a truly special experience with the hands-on knowledge that’s incredibly rare and lets you just focus on your own adventure.”
Three further expeditions – one each in Botswana, Namibia and South Africa, are scheduled to take place later in the year. Further details can be found at https://ineosgrenadier.com/en/gb/ineos-expeditions-south-africa.
